ADAMO was founded by Celal AYYILDIZ in 1989. With a passion for luxury, Celal aimed to create a brand that would provide exceptional quality clothing, fur, leather, cashmere, and silk products, reflecting uniqueness and exquisite flair in its luxurious collections.
Initially, ADAMO operated as a small luxury boutique, offering a handpicked selection of clothing and accessories made from high-end materials. The brand quickly gained a reputation for its unique and meticulously crafted items that couldn't be found elsewhere. As ADAMO's reputation grew, so did its customer base. Consequently, the company opened its first flagship store in Istanbul in the 1990s, which swiftly became a destination for fashion enthusiasts worldwide. ADAMO expanded its product lines to include a wider variety of luxury items, such as couture clothing, bespoke suits, and couture fur coats.